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Research papers

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kimmo Valtonen
November 11, 2018
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Citation

Valtonen, K. (2018a, November 11). Augmented market intelligence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/augmented-market-intelligence-9441


Videos

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
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Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-


Magazines

Research World (October 2018)

Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in...

Catalogue: Research World 2018
Author: ESOMAR B.V.
October 1, 2018
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Citation

B.V., E. (2018a, October 01). Research World (October 2018). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-october-2018-


Research papers

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018
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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-sonos-understands-drivers-of-nps-by-using-ai-better-faster-cheaper-9365


Videos

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Catalogue: Congress 2018
Author: Hamish McPharlin
September 23, 2018
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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness-


Videos

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


Research papers

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck, Scheir and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future-9347


Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant-


Videos

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
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Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative